Arkadia Wildlife Park

This project involved the branding and promotion of Arkadia Wildlife Park - a park that houses endangered animals only in hopes of raising awareness, educating and entertaining visitors. The project involved thorough research into the history of zoos and their promotion as well as current conservation issues and trends. Patterns and textures originating from Australian Aboriginal art were utilized in the designs as this art always has mythological undertones of animals and nature and provides a sense of wild, untamed and tribal. Three colors were chosen and three patterns were created to represent the three regions of the wildlife park - Big Cat Kingdom, Amazon Rainforest and Sub-Saharan Africa. These three regions are represented by three animals in the logo which seves as an emblem of hope for animals across world. Stemming from the logo is various collateral, staff shirts, gift shop items, brochures and maps, infographics, signage as well as a mobile app, interactive kiosk and website.