For the NASW-Louisiana Annual Conference, I developed the full visual identity centered around the theme “Social Work is Social Justice.” This included designing the conference logo, creating a suite of social media graphics, and producing the printed site program. The visual approach aimed to reflect the profession’s deep commitment to equity, advocacy, and community empowerment. Bold typography, purposeful color choices, and cohesive branding ensured a unified look across all materials—driving engagement both online and at the event.